PUREGYM | CLUB REDESIGN LAUNCH
THE CHALLENGE
FOLLOWING A STRATEGIC REDESIGN OF PUREGYM'S CLUB DESIGN BY THE TALENTED TEAM AT 20.20 WE WERE TASKED WITH CREATING A SERIES OF IMAGERY THAT WOULD CAPTURE THE ENERGY OF THE NEW PUREGYM MEMBER EXPERIENCE AND HELP TO LAUNCH THE FRESH DESIGN ACROSS THE UK AND INTO THE USA.
OUR APPROACH
We worked with the creative team at 20.20 to define a set of key imagery that would show off each of the newly designed exercise spaces, group class experiences, key personal training offers and customer service focus offered by the new flagship club at Southampton.
OUR SOLUTION
A series of vibrant and energetic images that portray the colourful and exciting new member experience offered by the successful redesign.
THE RESULTS
Following the redesign campaign PureGym experienced a significant growth in membership at the promoted UK sites as well as successful establishment and expansion to multiple sites in the USA (under the Purefitness brand).